The Personal Brand

Companies hire expensive advertising agencies to achieve their “brand” and maintain it. From commercials, to press releases, to billboards, to catchy jingles, to cute cartoon mascots, companies pursue this branding to ensure that people remember them and their product.

Professionals, unfortunately, often forget that this applies not only to companies but also to themselves. This isn’t, of course, to say we all need cartoon lions to tell people how great we are. But there are tens of thousands of people in the market, often with the same qualifications, the same fancy degrees and certifications, fighting for the very same jobs. And if your “product” is going to stand out from the competition, you need to learn how to market your brand effectively.

Some of it comes from professional polish, years of experience in the business, or a particular mannerism that puts people at ease. But a large part of it is the promotional material you distribute: your resume, your pitch, and your drive, which in turn comes from knowing your career goals. And the GCSC is here to assist our clients in crafting those very things.

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Welcome to the GCSC

What our clients are saying...

"Pursuing new opportunities was challenging, being on an H1B visa. Arthur walked me through every step of the process, actively seeking all H1B employment possibilities... Landing my new job with a Big 4 firm was a dream come true as a result of Arthur’s relentless efforts and involvement. Arthur is truly an expert and I would recommend his “out of the box” approach and attitude to anyone!"

M.H.-Sr Auditor, CPA-Detroit

"I wanted to thank you for the amazing effort you made to revamp my resume! If not for your efforts and your bringing to my attention that my resume needed some serious reworking, I never would have secured a job at a Big 4 accounting firm in the US!"

M.G.-IT Auditor-Kuwait/Detroit

"It has been a pleasure working with Arthur. I was unemployed and couldn’t get a job because of some immigration issues. Arthur explained what the best options were for someone in my situation. He never turned his back on me even when I faced complexities in my visa petition. He was always available to answer any questions and provided whatever help he could."

S.G.-CPA-Sr Auditor-Pittsburgh
Global Career
Strategy Center


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