Free Business Development Seminar:
Innovative Strategies for Success in the Competitive CPA Market
- If I searched for you and your firm online, what would I find?"
- Are you even there or are you invisible?
- And if you are there, is your LinkedIn profile just a job title and your website a CPA template from the 1990s?
Believe me, the analog method has its placebut the last thing you want to be known for as a firm is being backward, behind the times. Professionals will shun you for firms where they can build their technology skill set and perspective clients will balk at a firm that doesn't even show up in search results beyond a phone number and address in the yellow pages.
Your Online Presence is your firm's most valuable public relations and advertising tool in the digital age. And it's not just a website and a LinkedIn profile; it's Twitter, Facebook, Google+, and a myriad of other social networking sites that you might think are just places you catch your employees wasting time on. But this is all interactive advertising.
To stand out from the competition, to acquire the best talent, to grow and expand, to compete and succeed:
YOU MUST BE DIFFERENT!
You want accounting professionals reaching out to you, knowing that the brand recognition your name on their resume will bring will put them in good stead throughout their career. And you want companies seeing the talent and services you have to offer, the successes your firm has achieved, and seeking out your services rather than the other way around.
What you need, for yourself and for your firm, is confidence and boldness in the online world. You need an integrated online and offline firm expansion strategy that will take your firm:
- From local to global
- From the suburbs to the city center
- From Main Street to Wall Street
Online Presence and Digital Branding Seminar, June 6
You're invited to a free Firm Strategy Session at our offices on June 6 from 7-9 AM, when I'll deliver an intensive, two-hour training session devoted to innovative strategies for enhancing your digital storefront and how our ICES program can help you expand your business. I hope you can attend this indispensable time of training. It's designed to incorporate all the essential elements you'll need:
- To get your firm established or enhanced online
- To continue to expand offline (new offices, practice acquisition, etc.)
- To acquire the best talent
So if you are motivated, hungry, and want to separate your firm from what everyone else is doing (thereby dramatically improving your chances not only for increased revenue but a successful company that will continue to thrive long after you retire), this is a tool that works.
P.S. RSVP (248.306.9027 OR Email) as soon as possible as seating is limited to the first 10 executives. I hope to see you there.