Successful Career Planning and Management

A 5-step plan to turbocharge your personal brand — and career.

Your career is important to you.

Your brand is important to you.

But they aren’t working as hard as they could for you. I guarantee it. It doesn’t take crazy time or energy to change that; to get your personal brand and career turbocharged.

Action one: Map out your grand strategy

Most people I work with are intimidated by the thought of mapping out their grand strategy because they aren’t clear on exactly what they want and because they are afraid of failure. But it is extremely important to have a grand strategy for your life. To be as effective as possible, you need to see not only one, but two or three steps ahead. Tactically, this means mapping out the qualities of what you want (feelings, values, priorities and passions) first — and then fleshing out as many of the details (how, where) later.

Action two: Re-frame your stories

The most successful business people in the next decade are going to be those who are skilled at adapting their experience to new situations. In other words, they will be able to identify how the skills they have learned will help them solve new problems in different situations in the future. After all, businesses are tackling new problems at an ever-increasing pace. To do this, think about the transferable skills you have!

Action three: Be your own best salesman

Successful people believe in themselves. Sadly, a significant number of people don’t own their accomplishments enough to be their own best salesmen. We all need to give ourselves credit for our accomplishments in a way that is tactful and impactful. The key to this is to think about your audience and what they want to hear. (And then, tell them!)

Action four: Invest in yourself

With the rate of change in our society, technology and work, the most successful people are those who continually invest in themselves. Specifically those who invest in their education, health and networks. Consistent growth and learning new skills is going to be imperative to thriving in our changing economy. What can you do this week to invest in yourself?

Action five: Focus on self-awareness

One of the greatest predictors of career success is self-awareness. You need to know your strengths, your weaknesses and your biases. In fact, I’ve heard from countless executives that self-awareness is a make-or-break quality for their candidates!

Original from the Ladders

Truth, Lies, and Resumes

Companies are screening more closely than ever before. Getting caught in a lie could raise enough questions about your character to cost you the job.

When searching for a job, there are a lot of things that can go wrong. You can stutter during a cold call, get lost on the way to the interview or even forget the name of the hiring manager. These are all honest mistakes and likely can be overcome with hard work and perseverance.

Lying, though, can be irredeemable. The worst thing you can do in an interview process is to lie. All you have at work is trust, but once you lose it that way, it’s over.

Scott Thompson, the recently ousted CEO of Yahoo, is learning that lesson the hard way.

Earlier this month, he resigned when it was revealed that he forged an entry on his resume, claiming he had a computer science degree from Stonehill College when, in fact, that degree wasn’t even given out there until two years later. Thompson later said that his cancer diagnosis was part of his reason for leaving Yahoo, but the damage had already been done to his reputation and to the integrity of the company — not to mention all its shareholders.

“I don’t know who would hire this guy again,” said one career analyst. “It’s a horrible reason to get fired. … When people do things that are egregious, criminal acts and lying scare people the most.”

As many career consultants and recruiters have noted, a lot of people lie on their resume. People put things on their resume that shouldn’t be there — especially skill sets that they don’t really know.

Vicky Phillips operates The Diploma Mill Police, a free service that protects consumers from claims about fake colleges or degree and diplomas. “Our studies of consumer and employer behavior on the issue of falsifying education documents and credentials show that the practice of listing inaccurate or fake educational backgrounds is fairly common,” she said. “One survey we did in 2009 with site users resulted in 80 percent reporting that they would lie about their educational backgrounds if it meant they were being held back from a job that they personally believed they were qualified for.”

The problem isn’t only prevalent at entry levels, either. Phillips said there are plenty of top executives, like Thompson, who turn to fudging — if not outright counterfeiting — their resumes.

“We took a peek at resumes on LinkedIn in 2010 and found a shocking number of high-level career officials publicly listing degrees from fake colleges,” Phillips said. “This is not minor fudging on one’s major as Scott (Thompson) did, but all out deliberate buying of fake educational packets — diplomas and transcripts — and then using them boldly and publicly to secure and advance in employment.” She said the driving force behind this disturbing behavior comes from the simple fact that people don’t think they’ll get caught. Also there’s tremendous potential upside as extra degrees often warrant higher salaries.

“Cultural changes and the erosion of loyalty within the American workforce have led us to where we are now — a world where our business leaders and politicians feel that lying is fair game if it means a better chance of getting ahead. It’s a deeper cultural problem. We don’t live in a society where honor is stressed as much as it should be.” The incident with Thompson could spark a change in thinking among desperate job seekers or at least prompt hiring managers to apply some due diligence, but it probably won’t.

According to reports, Thompson will walk away from this mess with $7 million for his 130-day stint at the helm of Yahoo.

Original from TheLadders.

Special Offers for the Month of June

Resume Writing

It’s summer time… but don’t think that lets you off the hook. It’s not time to throw caution to the wind and let your career stagnate; in fact, it’s a great time to take stock and make changes.

Today’s resumes and email cover letters are “new” documents, and you need to be on board with the changes in content, design, formatting, technology, and more to stand out from other candidates.

In line with that, Global Career Strategy Center has a special offer for the entire month of June: we’re offering our premium resume writing services for only $449 (normally these services cost upwards of $700; and other companies often charge more than $1K!).

No matter how experienced you are, how long you’ve been in the industry, and no matter what industry you’re in, there’s no better time to upgrade your resume and your career.

So contact us today to refresh that stale resume. Only $449 for the month of June!

Stand-Alone CJSS

In addition, we have recently designed a special CJSS package for those individuals who, for one reason or another, don’t require a resume rewrite but would still like to take advantage of our innovative search techniques and targeted job search program.

For the month of June, you can take advantage of our CJSS a la carte, also for only $449.

Target metropolitan areas around the country, ensuring your resume gets into the hands of the real decision makers first (i.e., the hiring managers themselves) rather than HR or the filters in the Automated Tracking System (ATS).

Get ahead of the competition and stay ahead. Contact us today for details.

10 Things You Need To Do While You're Unemployed

If you’re unemployed and worried that employers will turn you down for taking on unimpressive work during the recession or for the large employment gaps on your résumé—you needn’t panic. A new survey just released by the careers website reveals that the vast majority of employers are sympathetic to such circumstances.

The nationwide survey was conducted among 3,023 hiring managers and human resource professionals between November 9 and December 5, 2011. Not only does it offer unemployed job seekers some hope, but it also provides tips to help them land a new position.

“More than 40% of unemployed job seekers have been out of work for six months or longer,” says Rosemary Haefner, vice president of human resources for CareerBuilder. “There’s a sense that such a long gap on a résumé negatively affects a candidate’s chances, but the survey shows that is not true. That’s very positive news for this group of job seekers. If you fill the gaps with activities and experience that illustrate how you are still developing your skill sets, the overwhelming majority of employers will look past your unemployment and focus on what you can bring to their team.”

Eighty-five percent of those surveyed employed reported that they are more understanding of employment gaps post-recession. Ninety-four percent said they wouldn’t have a lower opinion of a candidate who took on a position during the recession that was at a lower level than the one he or she had held previously.

But this doesn’t mean you can sit around and wait for a sympathetic employer to offer you work. “The worry is that employers may think job seekers are losing some of their skills because they haven’t been utilizing them. By volunteering, taking temporary work, or signing up for a class that develops your professional tool kit, you show employers that you’ve made the most of your time and will be ready on day one,” Haefner says.

Employers and CareerBuilder experts recommended a variety of activities you should engage in to build, expand, and strengthen your skills during period of unemployment, in order to increase your marketability.

Take a temporary or contract assignment.

Seventy-nine percent would recommend doing this. Why? “The key is to get people to see your work and to see what you’re capable of doing,” says Andy Teach, the author of From Graduation to Corporation: The Practical Guide to Climbing the Corporate Ladder One Rung at a Time. “If you do a great job, even if it’s for a temporary job, whoever hired you is more likely to recommend you for a permanent position.”

Take a class.

Sixty-one percent of the hiring managers surveyed recommended taking a class during a period of unemployment. “You never stop learning in your career, so the more technical competence you have, the better,” Teach says. “When you take a class in your field, you are also showing that you are serious about your work and that you take initiative.” Another advantage to taking a class: It’s a great networking opportunity.


Sixty percent of the hiring managers said volunteer work makes you more marketable. “When you volunteer for something, you are telling potential employers something about you as a person,” Teach says. It shows that you are passionate about something and care about helping others—and it demonstrates that money isn’t the most important thing to you, he adds. “When companies are hiring, they are looking not only for people who can get the job done but also for people with character and integrity.”

Start your own business.

Twenty-eight percent suggested doing this—but starting a business can be pricy and time consuming. If you have the means to do it, it’s a great résumé booster and a wonderful marketing tool.

“The beauty of having your own business is that you can work part-time or full-time depending on whether or not you are able to land a job working for someone else,” Teach says. “You are also going to learn skills that are transferrable if you do end up working for someone else again.”

Start a professional blog

Eleven percent of the surveyed employers said a professional blog can be a good way to market yourself to employers. Why? You get people to see you as an expert in your field. “You are also conveying your passion, gaining knowledge, and separating yourself from others,” Teach says. “Potential employers will see you as having taken the initiative during your job search to blog about something you truly care about: your career.”

Follow stories on hot industries and job functions.

CareerBuilder experts say information technology, engineering, health care, sales, and customer service are among the top areas for hiring nationwide, according to CareerBuilder’s job listings. Follow the news and job openings in these fields.

Use the time to come up with ideas.

Whether it’s an idea for a marketing campaign, new revenue stream, cost savings, etc., the candidates who show up at an interview with ideas demonstrate that they are passionate, knowledgeable, and excited about the opportunity. These job seekers always stand out from the crowd, CareerBuilder experts say.

Make connections.

A résumé handed to the hiring manager directly from someone within the company is more likely to get noticed, CareerBuilder experts say. Build and expand your network of contacts through social media and professional organizations. Let friends, family and professional contacts know that you’re looking for a job, and ask for their help in finding connections to the organizations you’re interested in.

Follow up.

According to CareerBuilder, two thirds of workers reported that they don’t follow up with the employer after submitting their résumé for consideration. It’s important to take that extra step to let the employer know you’re interested, and make sure you always send a thank you after an interview. Handwritten notes will set you apart from the pool of candidates, but e-mails are acceptable, too.

Use key words.

As long as you’re actively pursuing a job, you’ll likely be spending a significant amount of time editing and sending out your résumé. Remember to use key words. Why? CareerBuilder experts said most employers use electronic scanning devices to screen and rank candidates. You’ll want to tailor your résumé for each position you apply for, and include specific words from the job posting. Do this and your résumé will come up higher in employer searches.

“These types of activities tell the employer that the job seeker is serious about their career development and made the most of their time off,” Haefner says. “The key for the job seeker is to make the connection between how their volunteer work, blog, class, or temporary position prepares them for the next job. If they can successfully do that, their employment gaps won’t be an issue.”

Original from Forbes

Acquire Your Dream Job (Free Seminar, Wednesday, May 9, 5:30pm-7:30pm)

“Are you looking to be just the next hire or are you more like a business a company is looking to acquire?” … an intriguing question I saw recently in a newsletter.

Whether it’s out of desperation or self-deprecation, have you reached the point in your career where you approach a company like Oliver Twist asking, “Please sir, may I have some more?” With no confidence in your own ability to deliver, produce, and be a valuable commodity?

Believe me, humility is important but as a recruiter, it doesn’t take more than a few moments to tell whether a professional is “paper-thin” (i.e., a resume without depth)… and this is not an attribute you want to be known for.

From a resume that reads “I’m just a tool; use me” to interview tactics that scream desperation and fear to job search techniques that prove to hiring managers before they even meet you that you are just like the rest and thus not worthy of interest… don’t be that person.


You want companies coming to you, to “acquire” you rather than “hire” you. They are the ones that need talent; they are the ones with a gap in the wall, an unmanned tower. And rather than a screw driver, you’re a a Swiss Army Knife: something they just can’t live without, even if they don’t realize it yet.

What you need, in your job search as well as in your career, is confidence. And the best way to build confidence is by not just looking the part but being the part. You need to take it to hiring managers. You need to express to them what they’ve been missing with you not there.

You need a job search method that is itself a reason to hire you. After all, a company doesn’t want someone who comes begging at the back door; they want someone who can get things done; so be THAT person right from the start.

Don’t leave it to chance, don’t play the orphan, don’t be just a shallow resume with no goal, no purpose, no confidence. Instead, get the training and the program you need and learn to do your career, and your job search, the right way.

Job Search and Personal Branding Seminar, May 9

You’re invited to a free Job Search Strategy Session at our offices on May 9, when I’ll deliver an intensive, two-hour training session devoted to innovative job search strategies and how the CJSS program can help you acquire your Dream Job. Get more info here.

I hope you can attend this indispensable time of training. It’s designed to incorporate all the essential elements you’ll need to get your job search really and truly underway.

Class size is small (only 20 professionals) so you can expect personal advice, direct interaction, and answers to your specific questions.

So if you are motivated, hungry, and want to separate yourself from what everyone else is doing (thereby dramatically improving your chances for not only a successful job search but a successful and fulfilling career), this is a tool that works.

P.S. RSVP (866.JOBS.456 OR Email) as soon as possible as seating is limited to the first 20 professionals. I hope to see you there.

Welcome to the GCSC

What our clients are saying...

"Pursuing new opportunities was challenging, being on an H1B visa. Arthur walked me through every step of the process, actively seeking all H1B employment possibilities... Landing my new job with a Big 4 firm was a dream come true as a result of Arthur’s relentless efforts and involvement. Arthur is truly an expert and I would recommend his “out of the box” approach and attitude to anyone!"

M.H.-Sr Auditor, CPA-Detroit

"I wanted to thank you for the amazing effort you made to revamp my resume! If not for your efforts and your bringing to my attention that my resume needed some serious reworking, I never would have secured a job at a Big 4 accounting firm in the US!"

M.G.-IT Auditor-Kuwait/Detroit

"It has been a pleasure working with Arthur. I was unemployed and couldn’t get a job because of some immigration issues. Arthur explained what the best options were for someone in my situation. He never turned his back on me even when I faced complexities in my visa petition. He was always available to answer any questions and provided whatever help he could."

S.G.-CPA-Sr Auditor-Pittsburgh
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